DR. APRIL CUFFY

Political Communications PhD & Freelance Communications Professional

LinkedIn

About

Highly accomplished PhD political communications graduate with extensive expertise in qualitative research, including interview, focus group, and text-based data collection. A seasoned freelance communications professional with over 20 years of experience in document formatting, writing, proofreading, and editing, adept at managing multiple projects and deadlines across diverse corporate, academic, hospitality, and media sectors. Combines strong analytical abilities with exceptional attention to detail to deliver high-impact communication strategies and content.

Work Experience

SpLD Study Skills Tutor

Randstad Student Services Scotland

Jan 2024 - Present

Aberdeen, Scotland, GB

Currently empowering university students to achieve academic success by developing essential study skills and fostering independent learning.

  • Guided students in goal-setting and project management strategies, enabling effective fulfillment of university coursework requirements.
  • Cultivated confidence and fostered independence in students through personalized coaching on enhanced study skills and strategic management techniques.
  • Provided tailored support to diverse learners, improving academic performance and self-efficacy through targeted interventions.

Fixed-term, Part-time Lecturer

Robert Gordon University Scotland

Jan 2019 - Dec 2021

Aberdeen, Scotland, GB

Delivered engaging lectures and tutorials, contributing to student success in Media Business, PR Strategy, and Public Relations modules.

  • Prepared and delivered engaging lectures and tutorials, both in-person and online, for undergraduate and postgraduate students.
  • Evaluated and marked coursework for Media Business, PR Strategy and Specialisms, and Public Relations modules, providing constructive feedback to over 100 students per semester.
  • Conducted one-on-one student feedback sessions, enhancing learning outcomes and addressing individual academic needs.

Freelance Writer, Document Preparer, Editor, Proofreader

Subtext Communications Canada

Jan 2002 - Dec 2016

Virtual, British Columbia, CA

Provided comprehensive freelance communications services, including research, writing, editing, and formatting, for diverse web and print media clients over 14 years.

  • Researched, wrote, edited, proofread, and formatted a wide range of web and print communications, delivering high-quality content (portfolio available on request).
  • Conducted client consultations and provided training on Microsoft Office software, optimizing client workflow and document management.
  • Collaborated closely with clients to ensure high-quality results and timely delivery of projects, consistently meeting deadlines and exceeding expectations.

Travel Guide Editor

Visitors' Choice Publications Canada

Jan 2010 - Dec 2011

Virtual, British Columbia, CA

Managed the end-to-end production of 21 British Columbia travel guides, overseeing schedules, layouts, and content development.

  • Managed production schedules, page layouts, and budgets for 21 distinct British Columbia travel guides, ensuring on-time and within-budget delivery.
  • Developed compelling content through collaboration with community stakeholders, freelance writers, and photographers, enhancing guide quality and appeal.
  • Oversaw the entire editorial process from concept to print, maintaining high standards for accuracy, consistency, and reader engagement.

Managing Editor

Selkirk Sentinel Newspaper Canada

Jan 2008 - Dec 2010

Castlegar, British Columbia, CA

Led editorial operations for a student newspaper, overseeing content creation, staff development, and production timelines.

  • Recruited, mentored, and managed a team of student writers and photographers, enhancing their journalistic skills and output.
  • Created and facilitated student writing workshops on journalism practices, significantly improving content quality and consistency.
  • Effectively set and managed production schedules and deadlines, ensuring timely publication of newspaper editions.

Writing and Editing Student Peer Tutor

Selkirk College Canada

Jan 2002 - Dec 2010

Castlegar, British Columbia, CA

Provided academic support to students, enhancing their writing, research, and assignment completion skills.

  • Assisted students with grammar, spelling, punctuation, style, and overall presentation of written work, leading to improved academic submissions.
  • Guided students on effective research methodologies, project management, and comprehensive written assignment completion.
  • Provided one-on-one and group tutoring sessions, fostering independent learning and academic success for a diverse student body.

Visitor Information Counsellor

Castlegar and District Chamber of Commerce and Visitor Centre Canada

Jun 2009 - Aug 2009

Castlegar, British Columbia, CA

Provided comprehensive visitor support and managed internal documentation for a regional tourism center.

  • Assisted hundreds of visitors with inquiries about local and British Columbia culture, recreation, and travel, enhancing visitor experience and satisfaction.
  • Created and edited essential internal and external documents using Microsoft Word and Excel, improving operational efficiency and communication.
  • Provided expert guidance on local attractions and services, contributing to regional tourism promotion and visitor engagement.

Freelance Newspaper Writer

Castlegar Citizen Newspaper Canada

Jan 2002 - Dec 2004

Castlegar, British Columbia, CA

Authored weekly news articles and features for a local print publication, engaging with community members through interviews and research.

  • Conducted in-depth research and interviewed local citizens to write weekly news articles for print publication, contributing to community engagement.
  • Produced a weekly 'Person on the Street' featurette, conducting interviews on selected weekly questions to capture diverse community perspectives.
  • Consistently delivered well-researched and engaging content, meeting weekly publication deadlines for print distribution.

Administrative Assistant

Investors Group Canada Financial Services Inc.

Jan 2001 - Dec 2002

Vancouver, British Columbia, CA

Provided essential administrative and clerical support, ensuring efficient office operations and client file management.

  • Transcribed handwritten meeting notes into Microsoft Word, ensuring accurate and organized record-keeping for executive meetings.
  • Managed email correspondence and diary appointments, coordinating travel arrangements for senior staff to optimize schedules.
  • Prepared, scanned, and managed client files, maintaining confidentiality and accessibility of critical documents.

Education

Information Management

Robert Gordon University (RGU) Scotland

Sep 2018 - Aug 2025

Aberdeen, Scotland, GB

Courses

  • Transcendental phenomenological analysis of focus group and interview data, exploring British and Canadian youth experiences of persuasive and informative election campaigns.

Corporate Communications and Public Affairs

Robert Gordon University (RGU) Scotland

Distinction

Sep 2016 - Aug 2017

Aberdeen, Scotland, GB

Resort and Hotel Management

Selkirk College Canada

3.57 GPA

Sep 2008 - Jun 2010

Castlegar, British Columbia, CA

Psychology and English Literature

Selkirk College Canada

3.57 GPA

Sep 2002 - Jun 2004

Castlegar, British Columbia, CA

Volunteer

Co-President

RGU Research Student Association

Jan 2019 - Dec 2020

Aberdeen, Scotland, GB

Co-led the Research Student Association, representing postgraduate students and fostering a supportive academic community.

  • Served as Co-President, overseeing initiatives to enhance the postgraduate student experience and advocate for their needs.
  • Contributed as a committee member from 2018-2019, actively participating in planning and executing student-focused events and programs.

Postgraduate Student Governor

RGU Board of Governors

Jan 2016 - Dec 2017

Aberdeen, Scotland, GB

Represented postgraduate student interests on the university's governing board, contributing to strategic decision-making.

  • Served as Postgraduate Student Governor, providing student perspective and input on key university policies and strategies.
  • Acted as a crucial liaison between the student body and the university's leadership, ensuring student voices were heard.

Diploma Program Student Governor

Selkirk College Board of Governors

Jan 2009 - Dec 2010

Castlegar, British Columbia, CA

Represented diploma program students on the college's governing board, contributing to academic and operational oversight.

  • Served as Diploma Program Student Governor, providing student perspective on college policies and academic programs.
  • Contributed to governance discussions and decisions impacting the student body and college operations.

Student Representative

Selkirk College Resort and Hotel Management Advisory Board

Jan 2009 - Dec 2010

Castlegar, British Columbia, CA

Provided student insights to the advisory board for the Resort and Hotel Management program.

  • Represented student interests on the advisory board, offering valuable feedback on curriculum and program development.
  • Contributed to discussions aimed at aligning the program with industry needs and improving student readiness for the workforce.

Executive Chair and External Co-ordinator

Selkirk College Students' Union

Jan 2008 - Dec 2009

Castlegar, British Columbia, CA

Served as Executive Chair and External Co-ordinator for the Students' Union, leading student advocacy and external relations.

  • Chaired executive meetings and coordinated external relations, enhancing the union's reach and impact.
  • Spearheaded initiatives to improve student life and advocate for student rights within the college and broader community.

Writer and Editorial Review Team

Columbia Basin Trust Youth Advisory Committee

Jan 2005 - Dec 2006

Castlegar, British Columbia, CA

Contributed as a writer and editorial reviewer for the Youth Advisory Committee, shaping youth-focused content.

  • Served on the writer and editorial review team, contributing to the development and refinement of youth-focused publications.
  • Ensured content was engaging, relevant, and accurately reflected the perspectives of young people in the Columbia Basin.

Event Planner, Publicist, and Host

Castlegar Spoken Word

Jan 2003 - Dec 2006

Castlegar, British Columbia, CA

Orchestrated and hosted monthly literary showcases, managing event planning and publicity.

  • Led event planning and publicity efforts for monthly literary showcases, significantly increasing community engagement and attendance.
  • Served as host for the events, creating a welcoming and engaging atmosphere for participants and audience members.
  • Managed all logistical aspects, from venue coordination to performer scheduling, ensuring successful execution of each showcase.

Awards

Scotland's Saltire Scholarship (SSS) Recipient

Scottish Government

Jan 2016

Awarded the prestigious Scotland's Saltire Scholarship in recognition of academic excellence and potential, supporting postgraduate studies in Scotland.

Prestige Lakeside Resort Scholarship Recipient

Prestige Lakeside Resort

Jan 2009

Received scholarship for academic achievement in the Resort and Hotel Management program, demonstrating commitment to the hospitality industry.

D. Fowler Memorial Creative Writing Scholarship Recipient

Selkirk College

Jan 2003

Awarded the D. Fowler Memorial Creative Writing Scholarship, recognizing exceptional talent and promise in creative writing.

Skills

Research & Analysis

  • Qualitative Research
  • Interviewing
  • Focus Group Facilitation
  • Text-Based Data Collection
  • Primary Data Collection
  • Secondary Data Collection
  • Phenomenological Analysis
  • Analytical Thinking
  • Innovative Thinking
  • Research Skills
  • Data Analysis

Communication & Content

  • Freelance Writing
  • Document Preparation
  • Editing
  • Proofreading
  • Content Development
  • Web Content
  • Print Communications
  • Copywriting
  • Public Relations (PR)
  • Journalism
  • Technical Writing
  • Academic Writing
  • Curriculum Development
  • Public Speaking
  • Student Feedback

Project & Program Management

  • Project Management
  • Goal Setting
  • Production Scheduling
  • Deadline Management
  • Budget Management
  • Event Planning
  • Program Development
  • Workflow Optimization

Leadership & Mentorship

  • Team Leadership
  • Mentoring
  • Training & Development
  • Student Coaching
  • Student Advocacy
  • Cross-functional Collaboration
  • Stakeholder Engagement
  • Team Empowerment

Technical & Administrative

  • Microsoft Office Suite
  • Microsoft Word
  • Microsoft Excel
  • Social Media Management
  • Keyboarding
  • Document Formatting
  • Client Consultation
  • Email Management
  • Diary Management
  • File Management
  • Data Entry